Learn how to implement Google Tag Manager, Google Analytics 4, Google Ads Conversion Tracking, Meta Pixel, Data Layer, and website event tracking through live, hands-on implementation
40 Days
Live Online
18,000 (Excl. Tax)
8 Practical Modules
Foundation
Every website generates valuable data, but without accurate tracking it’s impossible to understand what drives enquiries, sales, and business growth.
Google Tag Manager gives you complete control over how marketing and analytics platforms collect data—without needing to modify your website every time a new tag or tracking event is required.
Whether you’re running Google Ads, Meta Ads, SEO campaigns, or an eCommerce store, reliable tracking helps you measure performance, improve attribution, and make smarter marketing decisions based on real user behaviour.
From your first tag to server-side ready fundamentals — everything you need to ship reliable tracking.
By the end of Level 1, you will be able to use Google Tag Manager to track website interactions, forms, leads, ecommerce activity and advertising conversions. You will also know how to test, debug and publish a complete tracking implementation for a real business website.
Build accurate conversion tracking, Enhanced Conversions, and campaign measurement.
Implement Meta Pixel correctly, configure events, and improve campaign optimisation.
Create reliable tracking systems that support better advertising decisions.
Measure engagement, scroll, downloads, internal search and interaction.
Deploy consistent tracking across multiple client websites.
Track product views, add-to-cart, checkout, purchases and revenue.
Offer GTM, GA4 and conversion tracking services to your clients.
Understand how visitors interact and where enquiries and sales come from.
You’ll build tracking yourself while following the instructor, test every implementation, and learn to troubleshoot when things don’t work.
Real-time sessions with demonstrations.
Build tracking in every session.
Learn to fix real tracking issues.
Q&A throughout the course.
Fill-up The Form and Message us of your amazing question
The practical skills you’ll learn in Level 1 are widely used across digital marketing, analytics, ecommerce, and paid advertising.
You’ll be ready to implement website tracking and conversion measurement for businesses and clients.
Server-side tracking with Stape, first-party data, Conversion APIs, marketing automation, offline conversions, and advanced data engineering.
Practical online training in Google Tag Manager, Server-side Tracking, First-party Data, Google Ads, GA4, and Marketing Automation.
Helping marketers, analysts, freelancers, and business owners build real-world tracking skills through live, hands-on training.
