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Live Online • 40 Days • Level 3 · Engineering

Become a Marketing Measurement Engineer

Master First-party Data, Offline Conversion Tracking, Google Ads Data Manager, APIs, Webhooks, Marketing Automation, n8n and Enterprise Measurement Systems.

  • 30 Live Practical Sessions
  • Real Business Implementations
  • Small Interactive Batch
  • Live Q&A & Hands-on Projects
  • Course Fee ₹18,000
Reserve Your Seat

Duration

40 Days

Mode of Class

Live Online

Course Fee

18,000 (Excl. Tax)

Module

8 Core

Level

Engineering

Why Learn Google Tag Manager?

Advanced First-Party Data Engineering

Master First-party Data, Offline Conversion Tracking, Google Ads Data Manager, APIs, Webhooks, Marketing Automation & Enterprise Measurement Systems.

Move beyond Server-side Google Tag Manager and learn how modern businesses connect websites, CRM systems, advertising platforms, first-party data, APIs and automation into one complete marketing measurement ecosystem.

Build real implementations using Google Tag Manager, Google Ads Data Manager, Stape, n8n, APIs, Webhooks and CRM integrations while learning the measurement strategies used by agencies and enterprise marketing teams.

  • Offline Conversion Tracking (GTM, Zapier & Google Ads Data Manager)
  • Google Ads Data Manager & Conversion Events
  • APIs & REST Integrations
  • Webhooks & HTTP Requests
  • Marketing Automation with n8n
  • CRM Integrations
  • HTTP Lookup Variables
  • Reading & Writing Data in Stape Store
  • Stape Custom Loader & Power-Ups
  • Customer Lifetime Value (LTV)
  • Profit on Ad Spend (POAS)

DETAILED LEVEL 3 CURRICULUM

What You Will Learn in Every Module

Follow a clear practical curriculum designed for Google Ads specialists, Meta Ads professionals, PPC teams, freelancers and tracking consultants who want to connect advertising campaigns with qualified leads, sales and revenue.

Module 01 7 topics

First-Party Data for Paid Advertising

  • What first-party data means for paid advertising
  • Customer data used by Google Ads and Meta Ads
  • Understanding email, phone and customer identifiers
  • Click identifiers: GCLID, GBRAID and WBRAID
  • Consent and responsible customer-data collection
  • Organising lead and customer information
  • Checking data quality before sending conversions
Module 02 8 topics

Advanced Offline Conversion Tracking

  • Why website leads are not the final conversion
  • Building a lead lifecycle for paid campaigns
  • Tracking qualified leads and accepted quotations
  • Tracking confirmed bookings and completed sales
  • Sending revenue and conversion values to Google Ads
  • Offline conversions using Google Sheets workflows
  • Google Conversion Events through Stape
  • Google Ads Data Manager API implementation
Module 03 7 topics

APIs and Webhooks for Marketing Data

  • Understanding APIs without complex programming
  • How websites and business tools exchange data
  • Understanding JSON data used in tracking
  • How webhooks send lead and conversion updates
  • GET and POST requests explained practically
  • Testing marketing requests with Postman
  • Reading successful responses and common errors
Module 04 8 topics

Paid-Media Automation with n8n

  • Understanding how n8n workflows operate
  • Receiving website leads through a webhook
  • Sending lead information to Google Sheets
  • Automatically assigning lead status
  • Routing leads by service, city or campaign
  • Sending email or team notifications
  • Updating conversion status automatically
  • Sending conversion outcomes to advertising platforms
Module 05 7 topics

CRM Data and Lead Quality Tracking

  • Understanding CRM data for paid advertising
  • Connecting enquiry status with advertising campaigns
  • Tracking new, qualified and converted leads
  • Adding customer type and booking information
  • Sending lead-quality information to Google Ads
  • Tracking repeat customers and customer value
  • Using sales outcomes to improve campaign reporting
Module 06 7 topics

Advanced Data Workflows with Stape

  • When paid-ad tracking needs stored information
  • Saving useful marketing data in Stape Store
  • Reading stored data during later conversions
  • Using HTTP Lookup to retrieve business information
  • Adding CRM or customer details to events
  • Sending server events through webhooks
  • Testing and troubleshooting Stape workflows
Module 07 7 topics

Cross-Platform Conversion Data

  • Creating one clear conversion naming system
  • Mapping business outcomes to Google Ads conversions
  • Mapping customer events to Meta Ads
  • Sending the same outcome to multiple platforms
  • Adjusting event data for each advertising platform
  • Preventing duplicate conversion reporting
  • Testing conversion data across platforms
Module 08 8 topics

Revenue, Profit and Customer Value Tracking

  • Connecting advertising campaigns with sales revenue
  • Sending actual booking and purchase values
  • Understanding revenue versus profit
  • Calculating profit on ad spend
  • Tracking customer lifetime value
  • Identifying new and repeat customers
  • Comparing campaigns by lead quality and revenue
  • Creating useful paid-media performance reports
Final Practical Outcome

Connect Campaign Clicks with Qualified Leads, Customers and Revenue

By the end of Level 3, you will understand how to collect paid-ad identifiers, capture leads, update customer status, automate data movement and send real business outcomes back to Google Ads, Meta Ads and other advertising platforms.

Tools You'll Work With

Enterprise Measurement Technology Stack

Master the platforms and technologies used by modern businesses to collect, enrich, automate and activate marketing data.

Data Collection

  • Google Tag Manager
  • Google Analytics 4
  • First-party Data
  • Stape
  • Server-side GTM
Learn implementation, event tracking, ecommerce tracking and debugging.

Data Integration

  • REST APIs
  • Webhooks
  • HTTP Lookup
  • CRM Systems
  • Google Sheets
Configure Meta Pixel, custom events and advertising conversions.

Automation

  • n8n
  • Zapier
  • Gmail
  • Slack
  • AI Workflows
Learn the coding required for advanced website tracking.

Data Activation

  • Google Ads Data Manager
  • Conversion Events API
  • Offline Conversions
  • Enhanced Conversions
  • Lead Lifecycle
Integrate GA4 and GTM with modern ecommerce websites.

Business Intelligence

  • Revenue Attribution
  • Customer Lifetime Value
  • Profit on Ad Spend
  • Lead Quality
  • Enterprise Reporting
Debug tracking issues using browser developer tools.

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