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LEVEL 2 • SERVER-SIDE GTM

Server-Side Google Tag Manager Training

Learn Google Ads, GA4 & Meta Server-Side Tracking with Stape

Enrol in Level 2

Duration

40 Days

Mode of Class

Live Online

Course Fee

₹18,000 + GST

Course Modules

12 Practical Modules

Level

Intermediate

Why Server-Side GTM

Browser tracking is breaking. Server-side fixes it.

Modern browsers, ad blockers and increasing privacy regulations are reducing the accuracy of traditional browser-based tracking. Businesses now rely on server-side tracking and first-party data to improve conversion measurement, protect marketing data and make better advertising decisions.

This is a practical, live implementation programme—not a theory course. You’ll configure server-side tracking step by step using real business scenarios, learning how to deploy production-ready tracking with confidence.

  • Improve Google Ads Conversion Tracking
  • Increase Meta Event Match Quality
  • Reduce Data Loss from Browsers & Ad Blockers
  • Build a First-Party Data Strategy
  • Improve Attribution Accuracy
  • Improve GA4 Data Accuracy
  • Prepare for a Cookieless Future

LEVEL 2 PRACTICAL CURRICULUM

Learn the Tracking Skills Required for
Modern Paid Advertising

Build practical server-side tracking skills for Google Ads, Meta Ads, GA4, ecommerce and lead-
generation campaigns. Every module focuses on a real tracking problem that paid-media professionals
regularly face.

Module 01 6 topics

Understanding Server-Side Tracking

  • What server-side tracking means for paid advertising
  • Browser-side tracking versus server-side tracking
  • Why browser-only tracking can miss conversions
  • How Web GTM and Server GTM work together
  • How Stape supports the server-side setup
  • How website events reach advertising platforms
Module 02 6 topics

Setting Up Server-Side GTM with Stape

  • Creating a Server-Side Google Tag Manager container
  • Creating and connecting your Stape account
  • Connecting Web GTM with Server GTM
  • Connecting your website with the server container
  • Checking incoming website events
  • Testing and publishing the working setup
Module 03 7 topics

Server Clients, Tags, Triggers and Variables

  • Understanding what a server client does
  • How incoming requests become Server GTM events
  • Understanding server-side tags
  • Creating server-side triggers
  • Reading event information with variables
  • Working with event names, values and parameters
  • Testing how server events are processed
Module 04 7 topics

Google Analytics 4 Server-Side Tracking

  • Connecting Google Analytics 4 with Server GTM
  • Sending website events through the server container
  • Working with GA4 event names and parameters
  • Checking incoming GA4 event information
  • Sending server events to Google Analytics 4
  • Testing events in GTM Preview
  • Validating events in GA4 DebugView
Module 05 8 topics

Google Ads Server-Side Conversion Tracking

  • Creating Google Ads conversion actions
  • Configuring Google Ads server-side conversion tags
  • Tracking forms, enquiries, bookings and purchases
  • Understanding GCLID, GBRAID and WBRAID
  • Sending conversion values and currency
  • Connecting conversions with paid-ad clicks
  • Testing Google Ads conversions
  • Fixing missing or duplicate conversions
Module 06 7 topics

Google Ads Enhanced Conversions

  • Understanding how Enhanced Conversions work
  • Collecting customer-provided information
  • Working with email and phone information
  • Preparing user data for Google Ads
  • Sending user data through Server-Side GTM
  • Applying advertising consent correctly
  • Testing and validating Enhanced Conversions
Module 07 8 topics

Meta Pixel and Conversion API with Stape

  • Understanding Meta Pixel and Conversion API
  • Configuring Meta Conversion API through Stape
  • Sending browser and server events
  • Creating and passing a shared Event ID
  • Preventing duplicate Meta events
  • Sending customer information correctly
  • Improving Event Match Quality
  • Testing events in Meta Events Manager
Module 08 6 topics

Consent Mode v2 for Server-Side Tracking

  • Understanding Google Consent Mode v2
  • Analytics and advertising consent signals
  • Default and updated consent states
  • Passing consent information into Server GTM
  • Controlling server tags based on consent
  • Testing and debugging consent behaviour
Module 09 7 topics

First-Party Cookies and Tracking Identifiers

  • Understanding first-party cookies
  • Google Client ID and Session ID
  • Understanding GCLID, GBRAID and WBRAID
  • Meta browser tracking identifiers
  • Using Stape Cookie Keeper
  • Maintaining useful tracking identifiers
  • Testing cookies and identifiers in the browser
Module 10 7 topics

Shopify and WooCommerce Server-Side Tracking

  • Understanding ecommerce tracking events
  • Tracking product views
  • Tracking add-to-cart actions
  • Tracking checkout activity
  • Tracking completed purchases and revenue
  • Sending product and order information
  • Testing ecommerce events across platforms
Module 11 7 topics

Other Advertising Conversion APIs

  • TikTok Events API
  • Snapchat Conversion API
  • LinkedIn Conversions API
  • Microsoft Ads server-side conversion tracking
  • Pinterest conversion tracking
  • Understanding platform event requirements
  • Testing and validating platform events
Module 12 8 topics

Testing, Troubleshooting and Complete Deployment

  • Testing events with Server GTM Preview
  • Checking events in GA4 DebugView
  • Using Google Ads conversion diagnostics
  • Testing Meta events in Events Manager
  • Checking event values and tracking identifiers
  • Finding missing or duplicated events
  • Fixing common server-side tracking problems
  • Publishing a complete Stape-based implementation
Final Practical Outcome

Build a Complete Server-Side Paid-Ads Tracking Setup with Stape

By the end of Level 2, you will understand how to connect a website with Server-Side Google Tag Manager and Stape, send events to Google Analytics 4, Google Ads, Meta and other advertising platforms, apply consent signals and test the complete implementation from start to finish.

Who Should Join

Built for professionals ready to specialise

01

Google Ads Specialists

Server-Side Google Ads, Enhanced Conversions, Offline Conversion Tracking and Data Manager.

02

Meta Ads Professionals

Meta Conversion API, Event Match Quality and reliable conversion reporting.

03

PPC & Performance Marketers

Modern tracking for better attribution and campaign optimisation.

04

Marketing Agencies

Deliver professional server-side implementations across client accounts.

05

Web Analytics Professionals

Enterprise-level measurement beyond browser-based tracking.

06

Ecommerce Businesses

Reliable purchase tracking and first-party customer data.

07

Freelancers & Consultants

Add Server-Side GTM to your service offerings.

08

Existing GTM Users

Move beyond client-side into full server-side ecosystems.

How You'll Learn

Live implementation on real websites

You’ll build server-side tracking alongside the instructor, validate every request and troubleshoot in real time.

Live Online Classes

Real-time sessions with demos.

Hands-on with Stape

Deploy real server containers.

Live Debugging

Learn to fix real tracking issues.

Small Interactive Batches

Q&A throughout the course.

Tools You'll Work With

The full server-side stack

Google Stack

  • Server-Side GTM
  • Google Analytics 4
  • Ads Data Manager
  • Tag Assistant
  • GA4 DebugView
Learn implementation, event tracking, ecommerce tracking and debugging.

Server Platform

  • Stape
  • Server Containers
  • Custom Tracking Domains
  • Stape Store
  • First-Party Cookies
Configure Meta Pixel, custom events and advertising conversions.

Advertising APIs

  • Meta CAPI
  • Enhanced Conversions
  • Microsoft Ads
  • TikTok Events API
  • Snap CAPI
  • Pinterest CAPI
  • LinkedIn CAPI
Learn the coding required for advanced website tracking.

CMS & Ecom

  • WordPress
  • WooCommerce
  • Shopify
Integrate GA4 and GTM with modern ecommerce websites.

Testing & Debug

  • GTM Preview
  • Server Preview
  • Meta Test Events
  • Ads Diagnostics
  • DevTools
Debug tracking issues using browser developer tools.

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    Where These Skills Are Used

    Roles that value server-side expertise

    Server-Side GTM is used by agencies, in-house teams and consultants to improve advertising performance and measurement quality.

    • Server-Side GTM Specialist
    • Marketing Analytics Specialist
    • Google Ads Tracking Specialist
    • Web Analytics Specialist
    • Ecommerce Tracking Specialist
    • Agency Tracking Specialist
    • Tracking Implementation Specialist
    • Performance Marketing Specialist
    • Meta Ads Tracking Specialist
    • Digital Analytics Consultant
    • Marketing Technology Consultant
    • Freelance Tracking Consultant
    CONTINUE TO LEVEL 3

    Data Enrichment & Marketing Automation Engineering

    Connect your tracking with business systems. APIs, Webhooks, n8n, CRM integrations, AI workflows and revenue automation.

    REST APIs Webhooks n8n CRM Integrations AI Workflows Claude & MCP
    View Level 3

    Total Students

    • 25+

    FAQs

    Frequently asked questions

    Yes. This course assumes you understand GTM fundamentals — Tags, Triggers, Variables and basic GA4 implementation.

    Yes. Every class is live with practical demonstrations, implementation exercises and real-world examples.

    No. The course is designed for marketers and analysts. Any technical concepts are explained step by step.

    All practical implementation is done using Stape.

    Yes. Server-Side Conversion Tracking, Enhanced Conversions and Google Ads Data Manager are covered in detail.

    Yes. You'll configure CAPI, Event Match Quality and event deduplication.

    Yes. Consent Mode V2, consent signals and privacy-focused implementation are covered.

    Yes. You'll learn how to send offline business outcomes back to ad platforms.

    Yes. Practical Server-Side examples are included for Shopify and WooCommerce.

    Level 3 — Data Enrichment & Marketing Automation Engineering: APIs, Webhooks, n8n, CRM integrations and advanced data workflows.

    Practical online training in Google Tag Manager, Server-side Tracking, First-party Data, Google Ads, GA4, and Marketing Automation.

    Helping marketers, analysts, freelancers, and business owners build real-world tracking skills through live, hands-on training.

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